Creative Concept

The “big idea” behind the brand.

The simple, bold idea that serves as the fundamental basis for your brand is usually just a short statement. It’s an encapsulation of that larger system of communications used to differentiate you without a lot of explanation. It should make sense immediately, resonate with your customers, and engage your audience to learn more. The brand concept informs your tagline, in addition to the visual tone of your corporate identity.

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