Who are you geared towards?
Building on market research and internal interviews from the Ignite phase, an audience persona is created to represent your target audience. By putting a face to data, we’re able to create a touchstone for all external messaging. With a clear idea of who your brand speaks to, audience needs, challenges, and response points are differentiated, at the same time personalizing your brand and consolidating your marketing strategy. In looking at both the wide view and individual aspects of your audience, your brand can strengthen what it’s doing right while identifying areas that may be ripe for development.