Where Work + Life Connect The property, which occupies the majority of the city block at Pine and Broadway, was built with a huge outdoor plaza that had never been well utilized. OWCP invested in a major renovation project to integrate and repurpose that outdoor area, modernizing the property and expanding the usable space with the new WorkPark.
The resulting brand revolves around that central space, forming an axis about which the people who work there extend into the urban surroundings. Flux crafted the name, logo, visual identity system, website and print collateral to support a series of successful leasing efforts. |
|
|