Where Work + Life Connect
The Hubb is a newly renovated office complex located in the heart of Downtown Long Beach’s historic core. Recently acquired by Ocean West Capital Partners, Flux Branding was selected to develop a new brand identity to support a repositioning of the property from its former mundane market perception.
The property, which occupies the majority of the city block at Pine and Broadway, was built with a huge outdoor plaza that had never been well utilized. OWCP invested in a major renovation project to integrate and repurpose that outdoor area, modernizing the property and expanding the usable space with the new WorkPark.