flux branding

Project Spotlight: Domus

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Smarter Payment Processing

Domus is an electronic funds clearing platform optimized for multi-family rental properties. The enterprise-level system is provided by EFX Corporation, an established transaction processing firm with experience across a range of financial clearing services.

To position the platform for exponential growth, Flux Branding was engaged to rebrand the offering under the name Domus, replacing the former identity of RentPaidOnline.com. The new name reflects a simpler concept and opens up a wider range of services than the previous name implied.

Our solution adopted a simple, clean, minimal appearance with a bold color used in large solid blocks. By leading with purple, we follow suit with established financial institutions to visually establish a position of credibility through solid design, smart copy and powerful infographics. The project included identity, print collateral, web and exhibit design. The new brand will debut at the National Apartment Association Education Conference & Exposition in San Francisco next week.

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