flux branding

How the Best Real Estate Brands are Created

And How to Make Sure Yours is One of Them

Real estate has changed dramatically in the last decade. The market has (for the most part) recovered from the crash and technology continues to revolutionize the way properties are bought and sold. But there have also been more subtle shifts in what makes one stand out as one of the best real estate brands.

Worm’s eye view of G12 building: a real estate brand

The definition of real estate success has changed; it’s no longer simply a numbers game. Of course, price per square foot and top-of-the-line amenities are still incredibly important—but something else is too: placemaking, or finding the place, seller, or buyer that feels right.

Placemaking goes far beyond square footage and amenities. It’s about giving a space a voice, a personality, and a soul that resonates.

In other words, the best placemaking is about creating the best real estate brand.


How are the best real estate brands created?

Elegant woman standing next to G12 building

Branding is what we do here at Flux. We’ve been a top creative branding agency in Los Angeles for 18+ years. And after working with a wide range of real estate clients, we know a thing or two about naming, developing, and creating a unique brand identity for a property or management company.

We’ve created a clear brand strategy process to help the best real estate brands position themselves in the market – boldly and authentically.


Our branding methodology for real estate brands

Our proprietary methodology is called the IDEA Method, and it’s a proven framework for defining and launching (or rebranding) successful brands. It involves four distinct phases that help us dig into the spirit of each property and come out on the other side with a winning real estate brand.

First, we build a comprehensive branding and outreach strategy around these important questions:

  • Who is this property for?
  • What does this property make people feel?
  • How does this property make life better for the people who live there?

Once we’ve established the key property and audience characteristics, we parse out unique selling principles. We then analyze consumer insights to craft comprehensive messaging pillars and a rich visual language.

The result? A living, breathing real estate brand that people can – and want to – engage with. This is where the work ends for most creative branding agencies.

But at Flux, this is where we’re just getting started.


Building your real estate brand

We know that when it comes to building one of the best real estate brands, engagement is key. Even the most powerful, disruptive brands are ineffective if they exist in a vacuum. That’s where our newly-launched digital arm – and the last few phases of our IDEA Method – come in.

Our team of media experts knows that digital is the space where real conversations (and conversions) happen. And they specialize in getting your brands into the right conversations with the right people.

There’s no place like home.

Home is where the heart is.

Home isn’t a place, it’s a feeling.

From brand conception and strategic planning to the physical branding and engagement process, we’re here to transform your property into one of the best real estate brands. Just like it’s meant to be.

We have a rich portfolio of real estate projects we’ve worked on in the past. Get in touch to learn more and see how we can help you.

Newsletter subscription

Sign up for our monthly newsletter, First Tuesday, for our thoughts on the ever-changing state of the branding world.

This field is for validation purposes and should be left unchanged.

Enjoyed this article? Here are three more to help you!