flux branding

How Formula 1’s Rebrand Strategy Changed the Game

How Formula 1’s Rebrand Strategy Changed the Game

  We’re not all racing fans at Flux– but Alex has convinced us why the sport is worth talking about….

Strong Cup of Design

Strong Cup of Design

Design Inspiration: Coffee Packaging This month, we’re featuring a brand we built for Flax Coffee Co., an organic coffee company…

Inspiration: Drinking Up Design

Inspiration: Drinking Up Design

We think a lot about packaging here at Flux. Packaging is where design and brand experience come together at an individual scale, making it deeply personal and highly powerful for forging brand to consumer connection.

Under the Cover: Album Art

Under the Cover: Album Art

  At Flux, we’re always thinking about the power of design to communicate. From liquor labels to book covers, good…

Time for change

Time for change

    There are mile markers in everyone’s lives–when something so significant happens that afterward you’re never the same. Transformation…

What  is Branding?

What is Branding?

We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…

Off the Street: Streetwear Aesthetics

Off the Street: Streetwear Aesthetics

We just completed a project for Spotify Studios, a new podcast and music production division of the streaming giant Spotify….

Inspiration: Classic Movie Posters

Inspiration: Classic Movie Posters

This month, we’re highlighting the brand we created for the Taft Building. At the intersection of Hollywood and Vine, this…