flux branding

Insights, Strategy & Creative Perspectives

Taqueando Fest 2019

Taqueando Fest 2019

We’re so grateful that we were able to be a part of the first ever Taqueando Festival this past weekend…

Best of DTLA: Tacos El Hermano

Best of DTLA: Tacos El Hermano

In Los Angeles, tacos are symbolic, an integral part of our culture. While the great debate of who makes the…

Habits + Rituals: The Holy Grail of Branding (Part 1)

Habits + Rituals: The Holy Grail of Branding (Part 1)

People thrive on routine. Although we seek new experiences to break predictability, and delight with surprises, having regularity is essential…

Habits & Rituals: The Holy Grail of Branding (Part 2)

Habits & Rituals: The Holy Grail of Branding (Part 2)

Understanding consumer behavior is essential in branding. Unlike marketing, where the goal is to match your offering with a targeted…

The bread is crack. Explore Tartine DTLA

The bread is crack. Explore Tartine DTLA

Flux is a busy branding studio and sometimes it is hard to get out of the office… except for food….

How the Best Real Estate Brands are Created

How the Best Real Estate Brands are Created

Real estate has changed dramatically in the last decade. The market has (for the most part) recovered from the crash…

Dandelion Chocolate at ROW DTLA

Dandelion Chocolate at ROW DTLA

Dandelion takes the art of chocolate higher than we’ve dreamed of. Single-sourced and small-batched, each bar includes the origin and…

BOY BRANDS

BOY BRANDS

Branding secrets revealed over brews. Join The Modern Pirate, Justin McCormick, to explore how brands tick for men. With decades…