flux branding
Step 2: Distill
During the distill phase, our findings are summarized into a brand platform with vision, mission, beliefs and tone to build…
Step 3: Energize
In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and…
Step 4: Activate
To activate the brand we leverage the new identity in communications and collateral that build awareness and motivate action. As…
Bardos & Brands
The Tibetan word bardo means “intermediate state.”
Change is the only constant. We try to delude ourselves that we can craft stability and permanence, and sometimes we succeed for periods at a time.
5 Essential Benefits Of An Authentic Brand
Great branding isn’t the product of great graphic design; it’s a result of thoughtful and strategic action. Our methodology, The…
Creative Measurement
Creative Measurement: Part 2 of our 4-part series Last month we discussed the complex series of analysis we perform in…
The Science of Creativity
What’s the Science of Creativity? Congratulations to the Ravens for winning the Super Bowl XLVII in an exciting game that kept…
