flux branding
Insights, Strategy & Creative Perspectives
In The Brand
Brands are influencing you. They’re consistently making appeals to your emotions using subconscious suggestions. It could be considered coercion,…
Making A Brand Pivot
Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020…
The Pit & The Pendulum
>Is your brand ready for the changes ahead? Great brands evoke an emotional response when people encounter the product,…
The Paradox of Progress
As things get better, there’s more to lose. We’ve lived through seasons that feel like tipping points. Campaign cycles branded…
Branding vs Propaganda
Propaganda in the Age of New Media. How “Free Will” is being manipulated by “Free Speech” Think You’re A Free…
Brands In Flux
Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But the rapid evolution…
Brand Your Purpose
My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process…
Are you Contagious?
You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly…
