flux branding
The Paradox of Progress
As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s…
Branding vs Propaganda
Star Spangled Branding The explosive momentum of the Internet has created a perfect environment for quickly spreading images and ideas…
Brands In Flux
Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But the rapid evolution…
Brand Your Purpose
My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process…
Are you Contagious?
You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly…
Brand Loyalty
What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But…
