flux branding

Brands In Flux

Brands In Flux

Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But the rapid evolution…

Brand Your Purpose

Brand Your Purpose

My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process…

Are you Contagious?

Are you Contagious?

  You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly…

Brand Loyalty

Brand Loyalty

What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But…