flux branding
Joy Brands
Flux is a brand transformation studio. We take brands from now to next by crafting identities that catch eyes and…
Are Brands The Last Trusted Institutions?
Who do you trust: Government? Science? Tesla? Some institutions that were once commonly considered the bastions of trust…
Safety Brands
Brands provoke us. They make us feel excited, inspired, powerful, and hopeful. Brands work across the whole spectrum of emotions…
Spirit Brands
Brands are influencing you. They make you think, make you smile, make you change your mind. They’re masterminds of emotional…
Imagination Brands
Brands are selling more than just products and services. They’re selling us states of being. Brands create atmospheres through written…
The Spirit of Adventure Brands
Brands are always influencing us. They make us laugh. They make us cry. They tug at our heartstrings and light…
Branding + Emotion
Last month’s essay introduced the Brand Feel Wheel. It’s an easy way to understand how brands turn offerings into…
In The Brand
Brands are influencing you. They’re consistently making appeals to your emotions using subconscious suggestions. It could be considered coercion,…
