flux branding

The Spirit of Adventure Brands

The Spirit of Adventure Brands

Brands are always influencing us. They make us laugh. They make us cry. They tug at our heartstrings and light…

Branding + Emotion

Branding + Emotion

  Last month’s essay introduced the Brand Feel Wheel. It’s an easy way to understand how brands turn offerings into…

In The Brand

In The Brand

  Brands are influencing you. They’re consistently making appeals to your emotions using subconscious suggestions. It could be considered coercion,…

Making A Brand Pivot

Making A Brand Pivot

Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020 is…

The Pit & The Pendulum

The Pit & The Pendulum

>Is your brand ready for the changes ahead?   Great brands evoke an emotional response when people encounter the product,…

The Paradox of Progress

The Paradox of Progress

  As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s…

Branding vs Propaganda

Branding vs Propaganda

Star Spangled Branding The explosive momentum of the Internet has created a perfect environment for quickly spreading images and ideas…

Brands In Flux

Brands In Flux

Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But the rapid evolution…