flux branding
Safety Brands
Brands provoke us. They make us feel excited, inspired, powerful, and hopeful. Brands work across the whole spectrum of emotions…
Spirit Brands
Brands are influencing you. They make you think, make you smile, make you change your mind. They’re masterminds of emotional…
Imagination Brands
Brands are selling more than just products and services. They’re selling us states of being. Brands create atmospheres through written…
The Spirit of Adventure Brands
Brands are always influencing us. They make us laugh. They make us cry. They tug at our heartstrings and light…
Branding + Emotion
Last month’s essay introduced the Brand Feel Wheel. It’s an easy way to understand how brands turn offerings into…
In The Brand
Brands are influencing you. They’re consistently making appeals to your emotions using subconscious suggestions. It could be considered coercion,…
Making A Brand Pivot
Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020…
The Pit & The Pendulum
>Is your brand ready for the changes ahead? Great brands evoke an emotional response when people encounter the product,…
