flux branding
Insights, Strategy & Creative Perspectives
Fear & Branding in America
Fear is one of the most powerful motivators in human psychology, and in today’s digital age, it has become a…
Sirens vs Lighthouses
In his latest book, The Siren’s Call: How Attention Became the World’s Most Endangered Resource, Chris Hayes delivers a…
Winning the Race: Brands in the Age of Impulse
In the “age of impulse,” attention has become the driving force behind consumer behavior. This essay explores how brands navigate…
The Brilliance Blueprint
Why do some brands captivate us and stay in our memories, while others fade into the background? That question launched…
Wired for Wonder
This series of five essays is part of the development process for my upcoming book, *Brilliant: The Art and Science…
Compound Interest of Brand Equity
Have you ever wondered why some brands remain strong and trusted—even when the marketplace is filled with chaos and uncertainty?…
From Countdown to Connection
As the first week of 2025 comes to a close, many of us are still reflecting on the final moments…
5 Successful Rebranding Examples (+ Case Studies)
Successful rebranding examples happen a lot more quietly than unsuccessful ones. When a rebrand is unsuccessful, people get loud about…
