flux branding

Position Your Brand for Success

Position Your Brand for Success

Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…

What is “Blanding” and Why are So Many Brands Doing It?

What is “Blanding” and Why are So Many Brands Doing It?

If branding is about differentiation, then blanding is the exact opposite. In the age of algorithms, it can be risky…

Brand Naming

Brand Naming

Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…

What  is Branding?

What is Branding?

We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…

Curiosity in Branding

Curiosity in Branding

What’s your brand identity?  An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…

Joy Brands

Joy Brands

Flux is a brand transformation studio. We take brands from now to next by crafting identities that catch eyes and…

Are Brands The Last Trusted Institutions?

Are Brands The Last Trusted Institutions?

    Who do you trust: Government? Science? Tesla? Some institutions that were once commonly considered the bastions of trust…