flux branding

What  is Branding?

What is Branding?

We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…

Curiosity in Branding

Curiosity in Branding

What’s your brand identity?  An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…

Joy Brands

Joy Brands

Flux is a brand transformation studio. We take brands from now to next by crafting identities that catch eyes and…

Are Brands The Last Trusted Institutions?

Are Brands The Last Trusted Institutions?

    Who do you trust: Government? Science? Tesla? Some institutions that were once commonly considered the bastions of trust…

Safety Brands

Safety Brands

Brands provoke us. They make us feel excited, inspired, powerful, and hopeful. Brands work across the whole spectrum of emotions…

Spirit Brands

Spirit Brands

Brands are influencing you. They make you think, make you smile, make you change your mind. They’re masterminds of emotional…

Imagination Brands

Imagination Brands

Brands are selling more than just products and services. They’re selling us states of being. Brands create atmospheres through written…