flux branding
Position Your Brand for Success
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
What is “Blanding” and Why are So Many Brands Doing It?
If branding is about differentiation, then blanding is the exact opposite. In the age of algorithms, it can be risky…
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
What is Branding?
We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…
Brand Methodology
An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…
Curiosity in Branding
What’s your brand identity? An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…
Joy Brands
Flux is a brand transformation studio. We take brands from now to next by crafting identities that catch eyes and…
Are Brands The Last Trusted Institutions?
Who do you trust: Government? Science? Tesla? Some institutions that were once commonly considered the bastions of trust…
