flux branding
6 Internal and External Benefits of Branding
It’s often said that brand is everything. The meaning is twofold. At one level, “everything” refers to the make-or-break success…
What Is Brand Identity?
At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is…
Position Your Brand for Success
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
What is “Blanding” and Why are So Many Brands Doing It?
If branding is about differentiation, then blanding is the exact opposite. In the age of algorithms, it can be risky…
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
What is Branding?
We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…
Brand Methodology
An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…
Curiosity in Branding
What’s your brand identity? An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…
