flux branding

What’s the Value of Branding?

What’s the Value of Branding?

Branding is a company-wide effort that takes time, energy, and resources. It’s not easy. It’s not cheap. So what is…

6 Internal and External Benefits of Branding

6 Internal and External Benefits of Branding

It’s often said that brand is everything. The meaning is twofold. At one level, “everything” refers to the make-or-break success…

What Is Brand Identity?

What Is Brand Identity?

At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is…

Position Your Brand for Success

Position Your Brand for Success

Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…

What is “Blanding” and Why are So Many Brands Doing It?

What is “Blanding” and Why are So Many Brands Doing It?

If branding is about differentiation, then blanding is the exact opposite. In the age of algorithms, it can be risky…

Brand Naming

Brand Naming

Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…

What  is Branding?

What is Branding?

We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…