flux branding
Habits + Rituals: The Holy Grail of Branding (Part 1)
People thrive on routine. Although we seek new experiences to break predictability, and delight with surprises, having regularity is essential…
Habits & Rituals: The Holy Grail of Branding (Part 2)
Understanding consumer behavior is essential in branding. Unlike marketing, where the goal is to match your offering with a targeted…
How the Best Real Estate Brands are Created
Real estate has changed dramatically in the last decade. The market has (for the most part) recovered from the crash…
Brands Take Stands
Where do you stand? You might not realize it, but you align yourself with brands that reflect your own preferences. Think about…
CLARITY BETWEEN CYCLES
See things as they really are. It’s the start of a new year; the beginning of the next calendar cycle….
Step 1: Ignite
IDEA is an acronym that refers to the 4 phase process we follow for revealing a new brand, or simply…
Step 2: Distill
During the distill phase, our findings are summarized into a brand platform with vision, mission, beliefs and tone to build…
Step 3: Energize
In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and…
