flux branding
Step 2: Distill
During the distill phase, our findings are summarized into a brand platform with vision, mission, beliefs and tone to build…
Step 3: Energize
In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and…
Step 4: Activate
To activate the brand we leverage the new identity in communications and collateral that build awareness and motivate action. As…
The Idea Method
4 Steps to Revealing a Brand Part 1 of 5 >Typically a company will start to think seriously about their…
Project Spotlight: The Hubb
Where Work + Life Connect The Hubb is a newly renovated office complex located in the heart of Downtown Long…
Project Spotlight: Domus
Smarter Payment Processing Domus is an electronic funds clearing platform optimized for multi-family rental properties. The enterprise-level system is provided…
Humanizing Our {Rebrand}
We chose 9 metaphors to help “humanize” our brand. Each image was selected from hundreds of options, sharpening our language…
New Face Of Flux
We’re excited to reveal the evolved brand identity of FLUX. It’s the cobbler’s children syndrome: the shoemaker’s kids end up…
