flux branding

Step 3: Energize

Step 3: Energize

In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and…

Step 4: Activate

Step 4: Activate

To activate the brand we leverage the new identity in communications and collateral that build awareness and motivate action. As…

The Idea Method

The Idea Method

4 Steps to Revealing a Brand Part 1 of 5 >Typically a company will start to think seriously about their…

Project Spotlight: The Hubb

Project Spotlight: The Hubb

Where Work + Life Connect The Hubb is a newly renovated office complex located in the heart of Downtown Long…

Project Spotlight: Domus

Project Spotlight: Domus

Smarter Payment Processing Domus is an electronic funds clearing platform optimized for multi-family rental properties. The enterprise-level system is provided…

Humanizing Our {Rebrand}

Humanizing Our {Rebrand}

We chose 9 metaphors to help “humanize” our brand. Each image was selected from hundreds of options, sharpening our language…

New Face Of Flux

New Face Of Flux

We’re excited to reveal the evolved brand identity of FLUX. It’s the cobbler’s children syndrome: the shoemaker’s kids end up…

Express Yourself

Express Yourself

Over the last few issues of First Tuesday we’ve been discussing the complex series of analysis we perform in our…