flux branding
AIA 2023 Housing Awards
The 2023 Housing Awards, presented by the AIA Housing and Community Development Knowledge Community, emphasize the importance of good housing…
Viva Magenta: Pantone Color of the Year 2023
It’s the end of the year. We’re giving gifts, decorating, and spending time with family and friends. Holiday parties. New…
Cooper Hewitt 2022 NDA Winners
October 17-23 is National Design Week. Launched in 2006, it’s a time to celebrate the power of design in our…
LIV on Pico Naming Party
It’s always fun to see the brands we make enter into the world. We’ve been hard at work with Cityview…
How Formula 1’s Rebrand Strategy Changed the Game
We’re not all racing fans at Flux– but Alex has convinced us why the sport is worth talking about….
Inspiration: Drinking Up Design
We think a lot about packaging here at Flux. Packaging is where design and brand experience come together at an individual scale, making it deeply personal and highly powerful for forging brand to consumer connection.
Under the Cover: Album Art
At Flux, we’re always thinking about the power of design to communicate. From liquor labels to book covers, good…
What is Branding?
We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…
