flux branding

What  is Branding?

What is Branding?

We’re getting down to basics. What is a brand? What is branding? We’re in the business of communications. We know…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…

Under the Cover: Album Art

Under the Cover: Album Art

  At Flux, we’re always thinking about the power of design to communicate. From liquor labels to book covers, good…

Sweet Escape: Chocolate Packaging

Sweet Escape: Chocolate Packaging

We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…

Inspiration: Drinking Up Design

Inspiration: Drinking Up Design

We think a lot about packaging here at Flux. Packaging is where design and brand experience come together at an…

Inspiration: The Political Posters of Sister Corita Kent

Inspiration: The Political Posters of Sister Corita Kent

This month, we’re thinking about the power of design to change hearts and minds. To shift the political needle. To…

Things We Love: Pantone 151

Things We Love: Pantone 151

The Flux color has changed many times. From olive drab to marigold yellow, we love playing with the capacity of…

Things  We Love: Circular Standard

Things We Love: Circular Standard

  Do you see a product and buy it just for the packaging? Do you stop dead in your tracks…