flux branding
Brands In Flux
Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But the rapid evolution…
Brand Your Purpose
My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process…
The Science of Opinions
I’ve worked in dozens of creative industries for several decades. It’s involved presenting a lot of creative work, followed by…
Are you Contagious?
You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly…
Brand Reincarnation
Sometimes brands die. It can result from a number of causes— accidental, poor care, infection, senility. Like people, brands…
Brand Loyalty
What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But…
Brand Culture
Branding impacts more than sales and marketing initiatives. It is also a powerful influence on a company’s internal culture,…
AAPEX 2019: A Strong Showing
AAPEX is the Automotive Aftermarket Parts Expo, and is among the largest industry trade fairs in the United States. It…
