flux branding

Brand Naming

Brand Naming

Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…

What  is Branding?

What is Branding?

We’re getting down to basics. What is a brand? What is branding? We’re in the business of communications. We know…

Inspiration: Book Cover Design

Inspiration: Book Cover Design

Visual communication is incredibly powerful. Because the brain processes images faster than words, how something looks is integral to how…

Brand Methodology

Brand Methodology

  An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…

Curiosity in Branding:

Curiosity in Branding:

What’s your brand identity?  An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…

Sweet Escape: Chocolate Packaging

Sweet Escape: Chocolate Packaging

We’re always looking for inspiration. Whether it’s maps, posters or packaging, whether we’re on the road or at the grocery…

Inspiration: The Political Posters of Sister Corita Kent

Inspiration: The Political Posters of Sister Corita Kent

This month, we’re thinking about the power of design to change hearts and minds. To shift the political needle. To…

Brand Identity is Marketing Infrastructure

Brand Identity is Marketing Infrastructure

Infrastructure is trending. USA lawmakers agreed on a $1.2 trillion infrastructure bill. Regardless of your opinion, it’s a once-in-a-lifetime investment…