flux branding

Case Study: Beverly Hills Performing Arts Center

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Celebrating culture and arts in our community

The Beverly Hills Performing Arts Center is the largest active center for the performing arts in Beverly Hills. A historic landmark built in the 1930s, the theater has been newly renovated to meet the needs of the modern world.

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Flux Branding was selected in 2008 to reposition the theater from The Wilshire Theater to Beverly Hills Performing Arts Center. The rebrand campaign was used to raise funds to successfully support the renovations. The Saban Theater bought the naming rights and the funds were used for a new marquee and sophisticated interior upgrades.

Nine years later, Flux has redesigned materials with new photography to showcase the renovations. The project was delivered at cost as a way to contribute back to the arts in Los Angeles.

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