Client: Motorcar Parts of America
Positioned as a new brand for heavy duty automotive aftermarket replacement parts, Xtreme HD was created for Motorcar Parts of America to support a channel expansion into a new market. By utilizing a recognizable bright green color, combined with bold icons, the new look was both striking and cost-effective. The campaign included brand identity, website, package design and print collateral. An extension was subsequently developed for the Powersports vehicle market with a bold orange key color, and an aligned overall appearance.