We updated the brand’s creative strategy with a clear big idea. WOSH is more than a car wash– they’re disrupting the car wash industry. They’ve taken everything about the car wash experience and made it better. It’s not just a new app, it’s a new category. This strategy sets up WOSH for bold, memorable communication.
Car Wash? We got this.
WOSH is the better car wash for people, workers, property owners, and fleet leaders. This fast growing technology company brings on-site car wash services to luxury residential properties with high touch service and an easy to use mobile app. We helped bring the WOSH brand to the next level.
Client
Wosh, Inc.
Professional Services
Wosh
- Brand Strategy
- Brand Identity
- Website
Strategy
Logo
Through a full brand audit, we showed WOSH there was a need for typography, color, and logo standards due to inconsistencies across touchpoints. We updated their logo and created clear guidelines for usage.
Identity
WOSH had very little graphic assets to work with when they came to us, making the brand feel bland. We developed a new visual language that they could expand across web and print that expressed how innovative and friendly they are. We started with a mood board for the style, which we called “Super Graphic,” communicating positivity and ease.
