The Variel
Luxury senior living complex
in Woodland Hills, CA.


The Variel

Client: West Bay Senior Living

The Variel is a luxurious senior living complex in Woodland Hills, CA, offering a variety of programs from independent living all the way to memory care. West Bay selected Flux to develop the property’s tagline, brand identity, logo, style guide, website, and email communications. Our team created a fresh look highlighting the myriad benefits of retiring at Variel, including five-star cuisine, top-notch amenities, workout classes, community, and individualized care. The result is a location that not only seems enticing for seniors, but could easily be mistaken for a vacation destination, positioning it as the leading choice in Southern California.

Client Services

Naming + Tagline
Brand Position

Logo + Identity System
Splash Page

Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.