The Mail Order District
Seven distinct properties and 600,000 sq ft. of retail and office space on 25 acres in DTLA

Client: Shomof Group

The Sears Mail Order District is a major new development in Downtown Los Angeles by the Shomof Group. Encompassing the historic Sears distribution facility and the surrounding 25 acres, The Mail Order District (MOD) is a visionary project that reactivates this architectural icon. Flux Branding was selected to develop an authentic brand that integrates the building and its history under a unique patriotic position.

The name “Mail Order District” was selected to honor the original purpose of the 1.8 million square-foot facility. To support the success of the Sears Catalog mail order business, the LA Sears Building was part of a national network of similar warehouses that fulfilled the goods America wanted most.

Client Services

Audit Report
Brand Position
Brand Vision
Name & Tagline
Tone of Voice

Visual Identity System
Art Book
Leasing Book
Flip Book

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