Southland Commercial Real Estate is the industrial real estate company that goes beyond borders.
Southland CRE specializes in industrial real estate transactions across Southern California. A recently founded brokerage, they came to Flux to build their identity from the ground up including positioning, visual language and website. Because their unique differentiator is the firms’ cross market expertise, we centered on the phrase “Go Beyond” to describe the Southland way– go beyond geographical boundaries, go beyond expectations. Using shades of blue and yellow accents, we developed a modern look that called out their technological expertise and communicated that Southland is the next generation of industrial real estate professionals.