Roosevelt
Contemporary loft living spaces perfectly designed to delight the senses

Proejct

The Roosevelt

Client: Millbank Real Estate

The Roosevelt is an historic building located in Downtown LA’s Financial District. To support the sales effort of 212 loft residences, Flux developed a brand platform initiated years before the building’s completion. This required the creation of forward-looking imagery consistent with the final project. Website, print collateral, photography, identity, advertising, signage and events were successfully produced to launch the luxury living address.

Client Services

Brand Strategy
Logo + Identity System
Stationery
Brand Manual
Advertising Campaigns
Leasing Sheets
Brochures + Folders
Property Kits
Websites

Presentations
Video
Events + Invitations
Sales Center Design
Signage
Email Marketing
Public Relations
Photography
Swag

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