Flux initially worked with City Constructors for a rebrand in 2011, which brought major growth to their business. In 2019, they reengaged Flux for another strategic repositioning that would evolve their brand into the future. Flux guided them through a new brand positioning and renaming process, as well as the development of a new visual identity including logo, logomark, stationery system and signage.
Now known as Reaume Richardson, Flux created a portfolio book to be used as marketing collateral and a website redesign to reflect the new sleek and modern visual tone. The interlocking R’s of the logo are a nod to Reaume Richardson’s expertise as builders and their focus on long lasting relationships with clients, partners and staff.