OEM

Client: Recochem

Flux Branding was selected to relaunch the OEM Antifreeze/Coolant brand in the USA with brand strategy, market research, new packaging, website, videos and digital advertising. The Flux team designed a whole new packaging appearance, using bright color in bold fashion on mylar labels with chrome accents. “The Right Match” was developed as a messaging campaign to quickly communicate the benefit of selecting the products. Short-form webmercial videos explain how it works, using an online EasyMatch tool that quickly finds the consume’s matching product.