OEM antifreeze/coolant is for all kinds of everyday people like you and me. The strategy was to match you to the OEM product that is right for you. We developed a personal, unique, and customized experience that makes you and your vehicle feel special. Thereafter, the consumer continues to develop a personal relationship with the product and related OEM automotive fluids.
The "Right Match" for your vehicle.
Flux Branding was selected to relaunch the OEM Antifreeze/Coolant brand in the USA with brand strategy, market research, new packaging, website, videos and digital advertising. The Flux team designed a whole new packaging appearance, using bright color in bold fashion on mylar labels with chrome accents. “The Right Match” was developed as a messaging campaign to quickly communicate the benefit of selecting the products. Short-form webmercial videos explain how it works, using an online EasyMatch tool that quickly finds the consumer’s matching product.
Client
Recochem
Consumer
OEM
- Brand Architecture
- Logo
- Visual Language
- Messaging
- Packaging
- Print Collateral
- Website/App
- Exhibit
Brand Position
Identity
We developed a very bold, simple logo that could be easily identifiable on consumer packaging that required alot of legal and safety information in addition to the brand.
Messaging
Using a specific color to represent certain vehicle models we ampified the concept of “The “Right Match” for your vehicle. The color was easily recongnizable and in turn easy to find your match. This brand palette was extended through all fluids available in the OEM product line.
Consumer Packaging
The custom formulation of OEM antifreeze coolant resulted in 8 vehicle catagories. We created a full color palette that worked harmoniously together yet had enough differntiation to easiy recognize your match.
Website
We built oemeasymatch.com with an integrated search that allowed you to input your year, make and model to get the “Right Match” for your vehicle. We also integrated with an app that allowed you to enter your VIN to get correct fluid.
