The leading provider of vehicle inspection tools, processes and consulting for auto dealer service departments.



MPi is the industry leader in providing the latest software products plus coaching and training support to automotive dealership service departments. Flux re-energized the MPi corporate and product brand of EDGE WorldClass with a complete rebranding initiative to complement MPi’s aggressive pricing model restructure. In a 4-month window, Flux coordinated a comprehensive new brand ID system and style guide, infographics and custom icons to communicate the product suite, a 30’x40′ custom exhibit with sales and product demo presentations for iPad, dealership photo shoots, brochure and a web design overhaul to bring the new brand into complete alignment.

Client Services

Brand Positioning
Vision Book
Style Guide
Launch Campaign
Launch kit

Ad Campaign
Website UI update
Social & marketing Strategy

Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.