Malibu Sands

Client: Kennedy Wilson

Originally built in the 1950’s as a roadside motel, Malibu Sands is now a pride-of-ownership asset that will be renovated by architectural studio FKA. Flux was retained to conduct a rapid repositioning of the property to help communicate the vision of the renovation to prospective tenants and the community. Using hand-drawn sketches created by architect Stanley Felderman, Flux designed a look and feel that reflects the true Malibu vibe. The result is a logo, identity and brochure to support leasing efforts with a tactile quality for a brand concept we call “Bungalow Dream.”