Malibu Sands
Retail location in Malibu embodying the Bungalow Dream.


Malibu Sands

Client: Kennedy Wilson

Originally built in the 1950’s as a roadside motel, Malibu Sands is now a pride-of-ownership asset that will be renovated by architectural studio FKA. Flux was retained to conduct a rapid repositioning of the property to help communicate the vision of the renovation to prospective tenants and the community. Using hand-drawn sketches created by architect Stanley Felderman, Flux designed a look and feel that reflects the true Malibu vibe. The result is a logo, identity and brochure to support leasing efforts with a tactile quality for a brand concept we call “Bungalow Dream.”

Client Services

Brand Strategy
Identity System

Property Positioning

Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.