Our research led us to a powerful brand truth: Kenra is all about confidence. It’s the feeling you get when your hair is just right. Not only looking good– feeling unstoppable. It’s the power of a great hair day. It’s the power of great hair.
Evolving an Icon
Kenra Professional has been a trusted name in haircare for over five decades. After years of growth, channel expansion, and business transitions, they recognized the opportunity to revisit and refine their brand for today. We evolved the Kenra Professional brand, honoring its rich legacy while shaping a clear, powerful future.
Client
Kenra Professional
Consumer
Kenra Professional
- Brand Strategy
- Brand Platform
- Brand Identity
- Messaging Toolkit
- Brand Training
Before any transformation could begin, we set out to understand what Kenra Professional means internally and externally.
• 48 in-depth interviews with team members and customers
• Blind survey of 4,000 consumers and professional stylists
• Brand workshops with internal teams
• Brand audit of current messaging and visuals
• Review of 15 competitors assessing brand, e-comm, and retail presence
After a visual brand audit, we realized Kenra’s identity had grown organicallyover the years and was a mix of different styles across campaigns. Our goal was
to elevate, clarify, and create cohesion. With the guiding concept that “good design is as little design as possible,” we kept it clean and minimal for a sense of modern confidence.
• Refined color palette and modern typography
• Unified graphic elements that bring cohesion across product lines
• Clear, consistent photo styling that celebrates the hair above all else
A Bold New Voice
To ensure Kenra’s refreshed brand came to life in every interaction, we developed a comprehensive messaging toolkit. This resource bridges the gap between internal strategy and external voice, providing clear tone guidelines and ready-to-use messaging across differentiators and audiences.
We captured Kenra’s new brand standards in a detailed manual, ensuring clarity and across teams.
Team Training
The last step was to ensure the entire Kenra team felt ready to put their new brand into action. Four full-day training sessions immersed marketing, design,
and sales teams in the brand evolution, empowering them to confidently apply it moving forward.
