Heyler Realty is a family-owned local residential brokerage firm in West Los Angeles. Founded in 1927, Heyler Realty engaged Flux Branding to modernize their identity without losing its historic charm. After conducting a comprehensive market research study and brand investigation, a fresh brand position was established leading to a new logo, look and more. To assist the firm in defining a unique region of specialty, a new area was coined “The Westside Triangle” formed by the corners of Rancho Park, Westwood and Holmby Hills. The resulting combination of new identity and new market area established the foundation for an effective brand re-launch contributing to Heyler’s success today.