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It pays to stay cool under pressure.

HD Expert

HD Expert

HD Expert is a complete collection of engine coolant formulations for heavy duty vehicles and equipment. Recochem, a leader in global chemical products, selected The Flux team to craft an all-new identity, brand name, packaging, website and more. The line features extensive educational information intended to help raise awareness by fleet professional on the importance of proper coolant selection in increasing uptime and performance.

Client Services

Brand Name
Brand Positioning
Brand Identity

Digital Advertising
Print Collateral

Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.