A 12-acre creative campus in West Los Angeles.



Client: Hudson Pacific Properties

Element:LA is a 300,000 SF creative campus, adaptive reuse project located on 12 acres in West Los Angeles featuring uncommonly large contiguous space opportunities. To target innovative companies in media, entertainment, gaming and technology, Flux worked with Hudson Pacific Properties and leading architect Gensler to launch an authentic, powerful brand for Element:LA. In addition to the property’s brand identity package, Flux developed key leasing materials including brochure, website, signage and wayfinding. Flux also worked with local artists and interior designers to create a unique leasing showroom experience featuring one-of-a-kind custom art pieces.

Client Services

Brand Strategy
Logo + identity System
Property Kit

Leasing Center Interior Design Center
Signage + Wayfinding

Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.