For nearly 20 years, Dricrete has been a top supplier of waterproofed concrete solutions. To evolve their brand for the new decade, Flux Branding developed a suite of custom deliverables that emphasize Dricrete’s cutting-edge technology in an accessible, intuitive manner. We began by crafting a new brand, with a stylized logomark that evokes the usage of their products. With this logo as the basis for a revamped design, we reconceived their website with impactful imagery and fresh, informative copy that makes it easier for potential clients to understand how Dricrete can improve their development. Collectively, our design for the brand and its elements resulted in a more cohesive branded experience.