Ditto is a direct-to-dealer F&I brand with a clear point of view: cut the noise, go direct, and put dealers in control. Ditto is one of the 4 channel brands we created under the parent brand of NSD.
Client
Ditto
Automotive
Ditto
Brand Strategy
Naming
Identity
Website
Sales Materials
Strategy
We started with the name. Ditto comes from the Italian “detto”, meaning “in the same manner,” signaling agreement and alignment. It also sounds like “direct to.”
We built the brand around a single idea: straight to the point. That drives everything from the tone of voice to the key messages. Clarity, choice, and control are the three pillars the brand is built on. A full brand platform keeps teams aligned on core strategy.
Identity
We designed Ditto’s visual identity to match the brand idea: confident and direct. Bold typography, a strong color system, and a cheeky tone of voice that stands out from the competition. The identity needed to perform in dealership environments, on screen, and across a full suite of print collateral.
Website
We designed and built godittodirect.com from end to end. The site organizes a broad product suite across mechanical, asset, and ancillary coverage in a way that’s fast to navigate and easy to understand.
Sales Materials
We developed product collateral, brochures, fact sheets, and laminates across Ditto’s full product suite. With a wide range of F&I products to communicate, we created a templatized system for scalability.
