flux branding
Your New Party Buddy
The first probiotic hangover cure that you can feel within minutes, we built a brand that’s equally informative and engaging to bring this product to market. Geared toward social drinkers who are health conscious, we created a look and messaging strategy to stand out in a sea of similar offerings.
Client
PLYS Innovations
Consumer
De Buzz
- Brand Positioning
- Naming
- Brand Identity
- Packaging
- Website
The first probiotic hangover cure that you can feel within minutes, we built a brand that’s equally informative and engaging to bring this product to market. Geared toward social drinkers who are health conscious, we created a look and messaging strategy to stand out in a sea of similar offerings.
Naming
Other hangover cures typically work overnight so you feel better in the morning, but Debuzz can be felt in as little as 15 minutes. We wanted a short and sweet name to reference the speed factor, and the name expresses exactly what the product does- when you’re ready to lose the buzz after drinking, it’s time for Debuzz.
Packaging
Packaging We wanted the package to feel at home in a bar or nightclub, giving it a cool and elevated feel. Most of the competitors lean either medicinal or health and wellness, so we decided to create something totally different with a bit of an edge to stand out. The undulating wave pattern creates almost an optical illusion, playing on the idea that Debuzz helps you clear your vision after drinking.
Website
Flux designed and built a Shopify site to bring this product to the world.
