flux branding

De Buzz web header De Buzz web header

Your New Party Buddy

The first probiotic hangover cure that you can feel within minutes, we built a brand that’s equally informative and engaging to bring this product to market. Geared toward social drinkers who are health conscious, we created a look and messaging strategy to stand out in a sea of similar offerings.

Client

PLYS Innovations

Consumer

De Buzz
  • Brand Positioning
  • Naming
  • Brand Identity
  • Packaging
  • Website
DeBuzz 2 packets

The first probiotic hangover cure that you can feel within minutes, we built a brand that’s equally informative and engaging to bring this product to market. Geared toward social drinkers who are health conscious, we created a look and messaging strategy to stand out in a sea of similar offerings.

DeBuzz Product Desc
Debuzz Box

Naming

Other hangover cures typically work overnight so you feel better in the morning, but Debuzz can be felt in as little as 15 minutes. We wanted a short and sweet name to reference the speed factor, and the name expresses exactly what the product does- when you’re ready to lose the buzz after drinking, it’s time for Debuzz.

DeBuzz Brand Identity
DeBuzz Drink_copy

Packaging

Packaging We wanted the package to feel at home in a bar or nightclub, giving it a cool and elevated feel. Most of the competitors lean either medicinal or health and wellness, so we decided to create something totally different with a bit of an edge to stand out. The undulating wave pattern creates almost an optical illusion, playing on the idea that Debuzz helps you clear your vision after drinking.

DeBuzz Suite of Flavors

Website

Flux designed and built a Shopify site to bring this product to the world.

DeBuzz Mobile
DeBuzz Mobile