We anchored Coro’s brand in the idea that the right home provides all the essential elements to thrive. The positioning celebrates a grounded foundation where residents find a dynamic balance between indoor and outdoor spaces, private retreats, and communal connection.
Elements of Living
Coro is a new multifamily community at 3045 Crenshaw Blvd, situated at the intersection of West Adams’ historic legacy and contemporary creativity. Iconic developer CIM Group selected Flux Branding to craft a comprehensive brand identity and communication strategy to distinguish the property in a rapidly evolving neighborhood.
Client
CIM
Real Estate
Coro
- Brand Positioning
- Brand Identity
- Signage Concepts
- Brand Standards
- Website
Brand Positioning
Identity Design
The visual identity takes cues from the periodic table, using a graphic “building block” system to communicate a sense of structure and growth. The palette pairs an architectural base with high-energy pops of Solar, Lawn, Ocean, and Fuchsia to capture the vibrant spirit and dynamism of the neighborhood.
Website
The website brings the brand to life through an engaging digital experience that speaks directly to the design-savvy prospective tenant. We highlighted unique selling principles and neighborhood gems through fluid layouts that reflect the brand’s core balance of calm and vibrancy.
Signage
Coro’s signage system extends the building block motif into the physical environment through bold typography and industrial touches.
