Blue Network
Blue is the New Green

Project

Blue Network

Recochem’s Blue Network is a service-based solution to providing Diesel Exhaust Fluid to fleet owners/operators in Canada. With nearly 45% of the total national market share, it represents an important revenue stream and growth opportunity. Flux was engaged to craft a clean, modern and bold brand to position Blue Network for additional growth. It was clear that the brand identity needed to communicate the overall value proposition in a simple, intuitive fashion.

Client Services

Brand platform
Brand ID
Brand standards manual
Tank & truck signage
Tank mockups

Brochure
Welcome kit
Trade ads
Website

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