Recochem’s Blue Network is a service-based solution to providing Diesel Exhaust Fluid to fleet owners/operators in Canada. With nearly 45% of the total national market share, it represents an important revenue stream and growth opportunity. Flux was engaged to craft a clean, modern and bold brand to position Blue Network for additional growth. It was clear that the brand identity needed to communicate the overall value proposition in a simple, intuitive fashion.
Brand standards manual
Tank & truck signage