We anchored Apollo’s brand in a core idea: Launch Your Lifestyle.
Apollo is a launchpad. Here, every resident can set their sights higher, propelled
by a dynamic mix of connection and possibility. The literal trajectory of rockets built next door at SpaceX inspired a story of forward movement, aspiration,
and balance.
Launch Your Lifestyle
Apollo is a new multifamily community in Hawthorne, CA. Nearby the iconic SpaceX HQ, it stands at the crossroads of LA’s legendary aerospace industry and the laid-back spirit of the South Bay. CityView came to Flux with an inspiring development. We crafted a brand to communicate it across all touchpoints.
Client
Cityview
Real Estate
Apollo
- Brand Positioning
- Brand Messaging
- Signage
- Website
- Leasing Collateral
Brand Position
Identity
Apollo’s visual identity takes cues both from the exciting energy of tech and the relaxed lifestyle of the SoCal coast. The palette combines modern, cool tones with bright pops of California sunshine, gradients that recall the atmosphere, and graphic elements inspired by science and space. We brought the identity across digital, print, and signage.
Website
The website brings together voice, visuals, and unique selling principles in an engaging digital experience that speaks directly to the hopes of prospective tenants. We created both a splash page and a full multi-page site to support pre-leasing and leasing efforts.
Signage
Apollo’s signage system extends the brand into the built environment. Bold typography, industrial touches, and glowing illumination are inspired by spaceships and engineering.
Leasing Signage
Apollo’s leasing efforts begin across the street with vibrant curbside wind board directionals and large building banners. Once inside the garage, future residents are directed to the leasing center with large scale graphics directing them to
FIND YOUR SPACE.
