It’s nearly the 4th of July. Independence Day. We celebrate freedom, the power of choice and the simple fact that in business we do whatever we think is best. As innovations…

Video on Instagram Opens Creative Branding Opportunities New branding news seems to come in by the day on how ideas for online brand marketing are quickly evolving. There may be…

Over the last few issues of First Tuesday we’ve been discussing the complex series of analysis we perform in our minds, nearly instantaneously, when we “measure” the value of creative…

No need to waste time explaining the current financial situation. Chances are, you already know that tale all too well.   Although, there are signs of recovery, we’ve still got a…

Effective branding is your best business advantage creating a bond between you and everyone you contact: customers, employees and even competitors. Authentic brands reflect the true character of the people…

Creative Measurement: Part 2 of our 4-part series Last month we discussed the complex series of analysis we perform in our minds, nearly instantaneously, when we “measure” the value of…

  What’s the Science of Creativity? Congratulations to the Ravens for winning the Super Bowl XLVII in an exciting game that kept us screaming. But I think Beyonce and Dodge Ram Trucks were…