flux branding

What Is Brand Identity

Brand identity encompasses all the visible elements of a brand, such as logo, colors, icons, and typography.

What Is Brand Identity

Position Your Brand for Success

At Flux, we believe where you’re going starts with who you are. It’s the key to finding the path from now to next.

Position Your Brand for Success

Brand Methodology

Branding isn’t magic. It’s method.

Brand Methodology
Safe Water Now

Safe Water Now

The Solution is Clear. SAFE Water Now is a U.S. non-profit providing expertise, services and resources to solve the problem…

Step 1: Ignite

Step 1: Ignite

IDEA is an acronym that refers to the 4 phase process we follow for revealing a new brand, or simply…

Step 2: Distill

Step 2: Distill

During the distill phase, our findings are summarized into a brand platform with vision, mission, beliefs and tone to build…

Step 3: Energize

Step 3: Energize

In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and…

Step 4: Activate

Step 4: Activate

To activate the brand we leverage the new identity in communications and collateral that build awareness and motivate action. As…

The Idea Method

The Idea Method

4 Steps to Revealing a Brand Part 1 of 5 >Typically a company will start to think seriously about their…

Project Spotlight: The Hubb

Project Spotlight: The Hubb

Where Work + Life Connect The Hubb is a newly renovated office complex located in the heart of Downtown Long…

Bardos & Brands

Bardos & Brands

The Tibetan word bardo means “intermediate state.”

Change is the only constant. We try to delude ourselves that we can craft stability and permanence, and sometimes we succeed for periods at a time.