Every other week, our creative team at Flux Studio holds a meeting to share and discuss our recent artistic inspirations. This week, our senior art director, Sean Marleau, presented a…
Big shout out to Appleton Coated paper company for stopping by our studio. We had the privilege of receiving a personalized tutorial of how and where their paper is made…
As we have all witnessed in the past few years, many jobs are shifting from conventional full-time positions to a freelance or per project basis. Companies large and small are…
See things as they really are. It’s the start of a new year; the beginning of the next calendar cycle. This is the time that I always “reset” business strategy,…
Taking stock in Cannabusiness. Harvest is a cannabis dispensary located in San Francisco. To support the brand launch of the retail locations and merchandising, Flux Branding was selected to develop…
The Solution is Clear. SAFE Water Now is a U.S. non-profit providing expertise, services and resources to solve the problem of unsafe drinking water in Tanzania. The organization works in…
IDEA is an acronym that refers to the 4 phase process we follow for revealing a new brand, or simply evolving an existing brand that needs to be sharpened. It’s…
During the distill phase, our findings are summarized into a brand platform with vision, mission, beliefs and tone to build consensus around a position that uniquely differentiates you. The result…
In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and images that act as a shorthand for the brand position.…
