See things as they really are. It’s the start of a new year; the beginning of the next calendar cycle. This is the time that I always “reset” business strategy,…
Taking stock in Cannabusiness. Harvest is a cannabis dispensary located in San Francisco. To support the brand launch of the retail locations and merchandising, Flux Branding was selected to develop…
The Solution is Clear. SAFE Water Now is a U.S. non-profit providing expertise, services and resources to solve the problem of unsafe drinking water in Tanzania. The organization works in…
IDEA is an acronym that refers to the 4 phase process we follow for revealing a new brand, or simply evolving an existing brand that needs to be sharpened. It’s…
During the distill phase, our findings are summarized into a brand platform with vision, mission, beliefs and tone to build consensus around a position that uniquely differentiates you. The result…
In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and images that act as a shorthand for the brand position.…
To activate the brand we leverage the new identity in communications and collateral that build awareness and motivate action. As communications touchpoints continue to proliferate across digital, environmental, experiential and…
4 Steps to Revealing a Brand Part 1 of 5 >Typically a company will start to think seriously about their brand during times of change. That’s why we named the…
Where Work + Life Connect The Hubb is a newly renovated office complex located in the heart of Downtown Long Beach’s historic core. Recently acquired by Ocean West Capital Partners,…
