We chose 9 metaphors to help “humanize” our brand. Each image was selected from hundreds of options, sharpening our language and understanding. • Our celebrity metaphor, David Bowie, was chosen…
We’re excited to reveal the evolved brand identity of FLUX. It’s the cobbler’s children syndrome: the shoemaker’s kids end up barefoot. This ironic metaphor is also true for us at…
Summer’s over, and it’s back to school time … for your brand. Chances are your summer plans and vacations were the focus for the past few months, but it’s important to…
Perhaps more than any other field, communications has felt the impact of technology with tremendous force. It’s empowering to have so many options, with easier ability for companies to build communications…
How you and your brand are perceived on the web is a vital part of any business in today’s marketing environment. This not only includes first impressions such as logos,…
It’s nearly the 4th of July. Independence Day. We celebrate freedom, the power of choice and the simple fact that in business we do whatever we think is best. As innovations…
Video on Instagram Opens Creative Branding Opportunities New branding news seems to come in by the day on how ideas for online brand marketing are quickly evolving. There may be…
What’s the value of a great brand? The truth is, a great brand can affect valuation in several fundamental ways. Here’s a list of the top 5 branding benefits for…
Over the last few issues of First Tuesday we’ve been discussing the complex series of analysis we perform in our minds, nearly instantaneously, when we “measure” the value of creative…
No need to waste time explaining the current financial situation. Chances are, you already know that tale all too well. Although, there are signs of recovery, we’ve still got a…
