flux branding

What Is Brand Identity

Brand identity encompasses all the visible elements of a brand, such as logo, colors, icons, and typography.

What Is Brand Identity

Position Your Brand for Success

At Flux, we believe where you’re going starts with who you are. It’s the key to finding the path from now to next.

Position Your Brand for Success

Brand Methodology

Branding isn’t magic. It’s method.

Brand Methodology
Vampire Pizza

Vampire Pizza

When most people hear the phrase “immersive experience,” they probably picture a creepy old mansion where actors in masquerade garb…

Guerrilla Tacos

Guerrilla Tacos

  Guerrilla Tacos started its journey as an illegal street corner cart, which evolved into a legit food truck, and…

Brand Your Purpose

Brand Your Purpose

My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process…

Flask & Field

Flask & Field

  It’s no secret that liquor is helping a lot of people endure the challenges and frustrations of a multi-month…

The Science of Opinions

The Science of Opinions

I’ve worked in dozens of creative industries for several decades. It’s involved presenting a lot of creative work, followed by…

The Spirit Guild

The Spirit Guild

> Buy Hand Sanitizer  Gin can be a bit of an acquired taste, which might explain why it has spent…

Take Out / Take Over

Take Out / Take Over

The COVID-19 pandemic has shaken brands and businesses across the world to their core. Our own team has transitioned to…

Are you Contagious?

Are you Contagious?

  You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly…