flux branding

What Is Brand Identity

Brand identity encompasses all the visible elements of a brand, such as logo, colors, icons, and typography.

What Is Brand Identity

Position Your Brand for Success

At Flux, we believe where you’re going starts with who you are. It’s the key to finding the path from now to next.

Position Your Brand for Success

Brand Methodology

Branding isn’t magic. It’s method.

Brand Methodology
Cancel or Consequence?

Cancel or Consequence?

>The double edged sword of freedom.  Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our…

Making A Brand Pivot

Making A Brand Pivot

Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020 is…

Real Estate Branding: How to Differentiate Your Business in a Booming Market

Real Estate Branding: How to Differentiate Your Business in a Booming Market

  With so many high-quality developments all within a click or swipe, real estate branding is the most reliable way…

The Powerful Nature of Brand Archetypes

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

The Pit & The Pendulum

The Pit & The Pendulum

>Is your brand ready for the changes ahead?   Great brands evoke an emotional response when people encounter the product,…

LA celebrates the Holidays

LA celebrates the Holidays

The holidays are fast approaching and we can all agree this will be a holiday season like no other. Can…

The Paradox of Progress

The Paradox of Progress

  As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s…

Taqueando Take Over

Taqueando Take Over

Taqueando Takeover. October 22 – November 21 Last June, which seems like a lifetime ago on a different planet, Flux…