flux branding
6 Internal and External Benefits of Branding
It’s often said that brand is everything. The meaning is twofold. At one level, “everything” refers to the make-or-break success…
What Is Brand Identity?
At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is…
LIV on Pico Naming Party
It’s always fun to see the brands we make enter into the world. We’ve been hard at work with Cityview…
Position Your Brand for Success
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
How Formula 1’s Rebrand Strategy Changed the Game
We’re not all racing fans at Flux– but Alex has convinced us why the sport is worth talking about….
What is “Blanding” and Why are So Many Brands Doing It?
If branding is about differentiation, then blanding is the exact opposite. In the age of algorithms, it can be risky…
Strong Cup of Design
Design Inspiration: Coffee Packaging This month, we’re featuring a brand we built for Flax Coffee Co., an organic coffee company…
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
