flux branding

What Is Brand Identity

Brand identity encompasses all the visible elements of a brand, such as logo, colors, icons, and typography.

What Is Brand Identity

Position Your Brand for Success

At Flux, we believe where you’re going starts with who you are. It’s the key to finding the path from now to next.

Position Your Brand for Success

Brand Methodology

Branding isn’t magic. It’s method.

Brand Methodology
Office in Italy

Office in Italy

  For the month of September, we’re swapping the DTLA streets for the cobblestone paths and green pastures of Northern…

Imagination Brands

Imagination Brands

Brands are selling more than just products and services. They’re selling us states of being. Brands create atmospheres through written…

Welcome Back to DTLA

Welcome Back to DTLA

  After more than a year of shuttered storefronts, closed theaters and empty restaurants, DTLA is officially open again. Downtown…

Adventure Brands

Adventure Brands

Brands are always influencing us. They make us laugh. They make us cry. They tug at our heartstrings, light a…

Branding + Emotion

Branding + Emotion

  Last month’s essay introduced the Brand Feel Wheel. It’s an easy way to understand how brands turn offerings into…

Welcoming Art back to DTLA

Welcoming Art back to DTLA

 A few weeks ago I spent some time in Palm Springs during Desert X- I needed to see and feel…

In The Brand

In The Brand

  Brands are influencing you. They’re consistently making appeals to your emotions using subconscious suggestions. It could be considered coercion,…

Mothers Day in DTLA

Mothers Day in DTLA

With the increase in vaccinations and the slowing of infection rates in Los Angeles, the city is  experiencing a gradual…