flux branding

The Season of Giving

With Thanksgiving behind us the holiday season is in full swing. I bet most of you spent last Friday, like myself, scouring the internet for great deals on gifts for your loved ones or maybe yourself. Now that we are done I hope that you have a bit left over to share with those less fortunate, or help save animals,  the environment, or maybe a favorite arts program.

It feels great to give back and reminds us how fortunate we all are. Below are just a few amazing organizations that are local to the City of Angels that we call home. As well as being close to our hearts. Consider giving to them this season.

PATH working to house and support the homeless



PATH has been working to house the homeless well before it was part of the national conversation. It all started with a letter written by Claire and Rev. Charles Orr, calling for the community to address the ever-increasing issue of homelessness. In response, on the night of December 8, 1983, 60 people gathered together to figure out how to help people who were experiencing homelessness in their neighborhoods. On that night, PATH was born.

The group started by distributing food and clothing to people living on the streets. As homelessness continued to grow nationwide, research revealed that Housing First—a best practice model that first connects people to permanent housing and then focuses on stabilization through voluntary supportive services, proved more effective. Now, over thirty years later, we provide services in more than 150 cities in five regions, and have more than 1,500 units of permanent supportive housing completed or in the pipeline.
Across the state, we help people find permanent housing and provide case management, medical and mental healthcare, benefits advocacy, employment training, and other services to help them maintain their homes stably. Since 2013, we have connected more than 9,000 people to permanent homes.

Making a digfference one heart at a time. Great volunteer opportunites.


Making a Differnce on Heart at a time. This organization is about as grass roots as it gets. Founded in August of 1994- They have been of service for 30 years to these sector of our community:
The homeless; people with AIDS / HIV, Or whose lives have been adversely impacted by such, especially children; at-risk youth (abused, neglected, impoverished, abandoned, orphaned, runaways, homeless, learning-disabled, etc.); the elderly; and the environment and the earth.

They also present educational workshops designed to provide psychological and emotional healing from abusive or dysfunctional childhoods and provide beneficial skills which can be used to improve the quality of our relationships with others and ourselves. As we heal ourselves and grow emotionally and spiritually, we are naturally drawn to service as a path to personal enlightenment. We call this path : KARMA YOGA.
Check them out. If donating is a challenge they are always looking for volunteer at their events. Hey kids get those community service hours in!



Working to keep the Santa Monica Bay clean for all to enjoy


Los Angeles, to many, is a concrete jungle. But we are all very fortunate to have the Pacific Ocean as our largest playground. Whether you live in DTLA, Silverlake, the Valley or on the westiside we all have the ocean in our bakckyard.

But historically this natural beauty was being devastated by trash and polluted by city runoff. Then in 1885 Heal the Bay was established. They are dedicated to making the coastal waters and watersheds in Greater Los Angeles safe, healthy, and clean. Through science, education, community action, and advocacy.

Heal the bay has done amazing work over the years to clean up the ban but also to enroll all of us in the importance of keeping our beaches and oceans clean.


KCRW the best radio station in America


This is the best public radio stationand we are lucky to have it here in LA. So lets be real- they are not housing the homless but they do give back and KCRW just makes life better in LA. I’ve been listening for over 30 years, and a member for about that long.

KCRW Features the newest and most eccleticmusic, they host amazing events around town, plus the Hollywood Bowl Summer series. There are one of a kind studio sessions, NPR and lots of original proramming. I just can’t say enough about this amazing resource. I am definately part of the KCRW tribe.

Definitely take a listen if you have never checked it out. And these days you can listen from anywhere in the world. Ahh… technology.


New Year Resolutions?

Let us know if your ready to make a change in 2024. If our services align with your resolutions please reach out. In the meantime check out a few of our posts on rebranding like; 10 Rebranding Services Your Company can Benefit From or Why do Companies Rebrand?  Maybe your looking for  some  needed inspiration. Checkout these posts where we share what inspires us: What’s Cooking; The Art of Cookbook Design  or Sweet Escape: Chocolate Packaging.

All of us here, at Flux Branding wish you a happy and healthy holiday.  A request while you spend this season with the ones you love, take a moment to send positive peaceful energy to those facing war and hardship. It is a fragile time on our planet; here is to hoping our collective positivity can change this trajectory.

What’s Cookin? The Art of Cookbook Design

Cookthisbook_3 Bold design

Thanksgiving is fast approaching, and naturally, we’re consumed by thoughts of delectable cuisine. This got us pondering the fascinating world of cookbook design. We have a deep appreciation for the art of book design, and what better occasion to explore the vibrant landscape of cookbook aesthetics? With so many options to choose from, narrowing down our favorites wasn’t an easy task. Nevertheless, here’s a selection of cookbooks that have left a lasting impression on us.


Nothing Fancy

Alison Roman

Nothing Fancy_Cover

The cover of “Nothing Fancy” immediately captivates with its clean design and vibrant colors. Embracing the essence of its title, the design follows a minimalist approach, setting it apart from the rest. At Flux, we understand that achieving simplicity can be surprisingly challenging.


Ottolenghi FLAVOUR

Yotam Ottolenghi

ottolenghi-flavour _cover

Ottolenghi FLAVOUR beckons with its vibrant simplicity, exuding an air of fine artistry. This book seamlessly melds color, striking photography, and captivating illustrations to create a visual delight.



Black Food: Stories, Art, and Recipes from Across the African Diaspora [A Cookbook]

Bryant Terry


black-food-cover bold and bright

This cover undeniably wields a powerful visual punch. Its bold use of color and typography demands your attention. This cookbook is truly one-of-a-kind, weaving together narratives and historical insights to present a diverse collection of recipes from across the globe.Do yourself a flavor and get this book.




Cook This Book

Molly Baz

Cookthisbook_1 bold typography

It’s the inner pages of this treasure that truly make a lasting impression. Through its skillful use of color and typography, it weaves a layout masterpiece that leaves you yearning for more. “Cook This Book” is not just a repository of favorite recipes; it’s a comprehensive teaching tool. This book is a visual delight.


Zaitoun: Recipes from the Palestinian Kitchen
Yasmin Kahn

Elegantly embellished, with the illusion of tactile texture, this book is a sensory delight. Its cover and the pages within foretell a journey of vibrant, bold flavors in the dishes it offers. The author takes you on a culinary voyage, sharing recipes gathered from her travels to diverse kitchens and infuses each page with a heartfelt touch.


Which is your favorite? We’d love to know. 




We’ve stumbled upon something truly exceptional and couldn’t wait to share it with you!
Nestled in the heart of the charming town of Black Mountain, North Carolina, we’ve uncovered a gem that’s sure to tickle your creative senses: ShirtManDude.

Shirtmandude interior

For over 15 years, ShirtManDude, led by the imaginative mind of owner and chief designer Jay Longshore, has been making waves with their incredibly cool and hilariously quirky T-shirt designs. Jay, with a background in advertising, brings a unique blend of creativity and humor to every shirt he crafts.

Jay Longshore, creative creator of shirtmandudein Black miountain NC

With a collection of over 300 designs, you’re guaranteed to find a T-shirt that resonates with your individuality. Whether you’re an outdoor enthusiast, a music lover, or simply someone who appreciates clever wordplay, ShirtManDude has the perfect shirt waiting for you.

variety of t-shirts at shirtmandude. Fun Branding

But it’s not just the humor that makes ShirtManDude special; it’s the diversity of designs that truly sets them apart. From whimsical illustrations of Bigfoot riding the Loch Ness Monster to witty slogans like “Meow is it going?” and “Find a cure for the stupid” ShirtManDude offers something for everyone.

Shirtmandude shop

Quality is paramount at ShirtManDude. Each design is meticulously hand-printed using screen printing techniques, ensuring that not only will your shirt bring joy, but it will also stand the test of time. We love the eclectic world of ShirtManDude. From humorous to thought-provoking, each shirt tells a unique story and celebrates the spirit of being unapologetically YOU.

Shirtmandude detail Black Mountain Company T-shirts 2

We invite you to explore this T-shirt haven where cool meets quirky, and laughter is always in style by visiting Shirt Man Dude in Black Mountain, or online at shirtmandude.com Prepare to be inspired and amused!


Stay tuned for more delightful discoveries from Flux Branding – we’re always on the lookout for the coolest things to share with you.

AIA 2023 Housing Awards

The 2023 Housing Awards, presented by the AIA Housing and Community Development Knowledge Community, emphasize the importance of good housing as a necessity of life, a sanctuary for the human spirit, and a valuable national resource. This year, 10 projects were recognized for this honor across five categories:

  • One- and Two-Family Custom Residences
  • Multifamily Housing
  •  Specialized Housing
  • Excellence in Affordable Housing
  • Mixed-Use Community Connection

In this article, I highlight 5 exceptional Award winners that focus on multifamily, affordable, and specialized housing.  Be sure to check out all 10  2023 Housing Award Winners.

Gramercy Senior Housing, Los Angeles

Gramercy Senior Housing

One of the first developments in the city to capitalize on supportive housing funds. The project delivers 64 sorely needed apartments to low-income and homeless seniors in one of the country’s most expensive housing markets.

The team’s focus on establishing connections to the outdoors across multiple levels ensures residents can engage with their surroundings and neighbors without feeling crowded. They have woven connections through all levels to reach users regardless of their age or mobility.

Architect: Kevin Daly Architects

Woodward Lofts, St Louis

Woodward loftsIn 2016, when St. Louis faced a 20,000 housing unit shortfall, this project’s developer turned to the Woodward & Tiernan Printing Company, a massive factory that landed on the National Register of Historic Places for its pioneering application of the daylight factory style. Today, the building contains 164 loft-style apartments that both honor its industrial legacy and meet the developer’s financial model.

Adaptive reuse of the original structure is highlighted by steel purlins and trusses, timber decking, mushroom-capital columns, and board-formed concrete.The factory’s reuse resulted in a 60% reduction in new construction costs at the time, a financial success for the client.

Architect: Trivers

MLK1101 Supportive Housing, Los Angeles


Just a short jaunt from Los Angeles’ famed Coliseum and the University of Southern California, the LEED Gold-certified MLK1101 Supportive Housing shapes an environment that nurtures health and community.

This project is a part of a wider strategic plan by the city to address homelessness. To bolster its street presence, the team tucked the parking behind a storefront space and wide staircase that connects to the community spaces on the second level. The resulting stoop is both a gathering space and a public gesture that encourages resident and neighborhood interactions not often found in supportive housing projects. Additionally, two retail units on the street level generate income that helps subsidize the housing costs while also providing workforce training for residents.

Architect:Lorcan O’Herlihy Architects [LOHA]

Sister Lillian Murphy Community, San Francisco
Sister Lillian

This new addition to the neighborhood, named after a champion and developer of affordable housing, offers 152 homes, from studio apartments to five-bedroom units, for households that annually earn up to 80% of the area median income.

The building’s main entry and ground-floor child development center face Mission Bay Kids Park. The  south entry fronts Mission Bay Commons, viewed as the neighborhood’s “backyard” park. It contains a children’s music school, courtyard, and community room. The final wing is lower in height to respect the scale and intimacy of a mid-block pedestrian passage.

Architect: Paulett Taggart Architects Associate Architect: StudioVARA

The Block, Philadelphia

Along one of Philadelphia’s major north-south connectors, The Block adds 49 apartment units through a building. It successfully navigates the rift between the pedestrian-focused and car-centric realms. At a moment when many cities are struggling with soaring land and construction costs, The Block demonstrates an innovative low-rise and high-density approach to urban housing with potential applications for communities, both urban and suburban, across the country.

Architect: ISA – Interface Studio Architects

We love branding multi-family and adaptive reuse projects. After 25 years we have seen a lot of change in the industry. It is great to be inspired by these new projects that really address the current needs of our society.

Check out some of our other real estate projects and don’t forget to you can see the complete list of winners at AIA 2023 Housing Awards.

We’d love to know what you think. Send us a note and tell us about it.

Design That Drives Us

CA License plates

Over on our portfolio this month, we’re doing a deep dive into the new brand we crafted for EDS, a leading provider of vehicle service contracts. And it’s August– the season of summer road trips, scenic highways, and holiday weekend traffic. That’s all to say: we’ve been thinking about cars a lot.

When you’re stuck bumper to bumper on PCH on the first hot Saturday of the year, you get well acquainted with something we see all the time but usually don’t think too much about– the license plate. At Flux, we’re always thinking about the design we live with, the design that’s so ubiquitous we barely notice it anymore. How does design find it’s way into our everyday? Every piece of design has a history. Today on the blog, we’re diving into the history of the California license plate.

The California license plate is one of the most boring plates in the country.
But it wasn’t always that way!

Check it out in 1914:

1914CA License

And in 1920:

1920 CA License

By 1956 the state of California decided to standardize plate design and format. Here’s the first standard plate issues by the state:

We love that yellow!

1956 CA License

Then they reversed the colors from 1963-1969. The black and gold is WAY cooler than our current red white and blue situation.


1963CA License

Then in the 1970’s, the base color was changed to blue with gold lettering. The state name remained embossed.


1969 CA License_

Then in the 1980s, they switched to a classic 70’s surfer look. We’d put this on our car today in a heartbeat.


1982 CA License


Tragically in 1987, it was changed again to our current look. The script font just screams late 80’s.


1998 CA License

Looks like many Californians agree that the late 80’s look is no longer preferred. Many are willing to special order the black with yellow (1963-1969) for a custom plate fee of $50.

So there you have it. A bit of design history to keep your mind moving when you’re stuck in traffic this summer. What’s your favorite plate? We’d love to find out.

April showers bring May flowers


After experiencing the devastating atmospheric rivers this winter, Californians are gearing up for a Spring superbloom. This state is known for extremes– and this winter/spring is a perfect manifestation of that.

What is a super bloom or “superbloom”? It’s a rare botanical occurrence where an unusually high proportion of flowers sprout all at once from dormant seeds within the earth. It only happens when the conditions are just right. It requires a high seed bank, just the perfect amount of rain, a dry stretch after that to warm the soil just enough, cloud coverage at night for insulation and no damaging winds or other harsh encounters with the elements.

There are lots of amazing places in Southern California to view the superbloom. Below is the list of places drivable from LA.

Poppies are Beautiful

1. Antelope Valley California Poppy Reserve, Lancaster
More info


Anza Borrego superbloom

2. Anza-Borrego Desert State Park, San Diego County
More info


Point Dume

3. Point Dume Natural Preserve, Malibu
More Info


corizzo Plain Ronald-L.-Williams

4. Corrizo Pain National Monument, Santa Margarita
More info

If you are interested in traveling farther North we found a favorite spot on the central coast, the Point Buchon Trail. This stunning 8 mile hike along the pristine California coastline is just south of Montana De Oro State Park. It is on private land owned by PG&E and recently opened to the public. It allows only 275 people in a day (we made it in with only 10 spots left). About 2.5 miles in there is a stunning point where wildflowers bloom along the coast. Not to be missed.

Pt Buchon

5. Point Buchon Trail, San Luis Obispo County
More Info

May could be a little late for some of the desert flowers, but you might be able to catch them if you’re fast! Please note Walker Canyon at Lake Elsinore will be closed this year. Enjoy Spring!

What Is Brand Identity?

At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is not your logo. It’s a much more complex combination of strategic insights, visual language, and written tone.

But while your brand is bigger than your logo, the visual components of your brand ARE critically important. Why? The brain processes visual information faster than words, and on average you have just .05 seconds to capture someone’s attention in the marketplace.

So, how you look as a brand – your brand identity – can quite literally make or break you business.


What is a Brand Identity?

Images of a pencil, a piece of paper with the word "Kerning" written on it, and a person's hand holding a pair of glasses on a brown background

We already mentioned that your brand identity encompasses all the visible elements of a brand, such as logos, colors, icons, and typography.

But brand identity really refers to the way a brand visually communicates.

It is the first point of contact that consumers have with your company, which is why logos often become shorthand for an entire brand. But creating a strong visual identity isn’t the first step in the branding process– it actually comes much later.

Before jumping into a new brand identity, make sure you’ve done the following:

    • Prioritize strategy first. Have you looked deep inside your company to find your why? Have you looked at your competitors to see how you’re different? If not, you’re probably not ready for visuals. Start instead with a clear brand strategy process.
    • Have a clear position. Have you honed in on your brand positioning? This is your unique angle in the market. You should have a clear sense of your ideal brand voice and personality before forming your outward-facing visual identity.
    • Create a mood board. Collect images and colors that communicate that tone. Are you dark and moody? Light and airy? Think about what kind of feeling you want your visual presence to evoke.
    • Know yourself. The brand intelligence developed in the brand positioning phase is translated into concrete elements like logos, colors, and typography.


3 Brand Identity Elements

There are several key components that make up a cohesive brand identity.

We’ll walk through these using an example of a brand identity that we crafted for Respara, a collection of luxury residences in Los Angeles.

After gathering core insights about the property, target tenants, and competitors, we positioned this secluded building as a pocket of tranquility in the heart of the city, inviting people to discover a hidden gem. The brand identity is a visual representation of the brand’s core concepts and messages.

1. Colors

Color is a powerful tool in creating an atmosphere. Your colors should reflect your overall personality– whether that’s bright and colorful, more subdued, or somewhere in between.

For Respara, the building’s location and design focus on natural elements like stone and earth. And the brand tone is sophisticated and elevated. We created a palette inspired by the natural world with soft, warm tones, avoiding harsh contrasts and pure whites and blacks.

The gold accent gives a sense of luxury without feeling overly flashing.

Respara’s brand color palette created by Flux Branding

2. Typography

Typography immediately and intuitively communicates a sense of your brand, which is why it’s so crucial to choose the right font. A modern and streamlined brand might use a sans serif font, while a company looking for a traditional, established look might go for a serif.

The options are quite literally endless.

Respara needed something modern but warm, with a bit of a romantic sensibility. We created a custom, hand-drawn typeface for the name. The effect is personal and intimate like you’re being let in on a secret. It feels grounded, crafted, and refined, reflecting the overall brand direction.

For text, we used Sackers Gothic Heavy, a modern sans serif typeface that nicely balances the delicacy of the handwritten script.

Respara’s brand identity typography created by Flux Branding

3. Logo

We intentionally put this as the last element for your brand identity.

Your logo is a visual shorthand for your brand – but it should be developed after you’ve done the strategic work of building a brand. At a minimum, it includes your name or your brand’s initials. But it can also include a mark and a tagline. Typically your brand identity agency will deliver a principal logo and several lockups. The latter are versions that work within different spatial confines.

The atmosphere at Respara is all about relaxation and well-being– it’s like stepping into your own personal retreat.

The logo needed to express laid-back elegance and simplicity, beckoning you to find out more. We kept it minimal and clean, with the combination of typefaces striking the balance between soft and stable. A series of lock-ups show how the logo easily adapts to a wide variety of dimensions.

Respara brand logo created by Flux Branding


Respara business cards designed by Flux Branding


Show the World Your True Brand Identity

Creating the key elements of your brand identity is a big step, but it’s not enough.

Consistent brand presentation across touchpoints is necessary to reap the full benefits of branding. If you’re always showing your logo in different colors or fonts, you won’t be getting the brand recognition you deserve. If you’re stylizing your name differently across platforms, people aren’t going to know which to trust.

Make it easy on your customers by sticking to your brand guidelines.

A style guide that sets down the rules of your identity can be hugely helpful, aligning external collaborators and ensuring the correct usage of your visual elements.

Brand consistency has been shown to increase revenue by a whopping 30%, and it’s easy to see why. We’re inundated with information all the time, but an effective visual shorthand for a complex set of ideas makes it easy for consumers to trust and believe.

Your brand identity is more than about looking good– it’s about showing who you are and why you matter. When visuals are the authentic reflection of your big idea, they become a powerful tool for communication.

We’re passionate about helping brands find and express their why, charting the course that will take you from now to next.

Are you ready to show your brand to the world? Reach out and let us help you on your branding or rebranding journey.

What is “Blanding” and Why are So Many Brands Doing It?

If branding is about differentiation, then blanding is the exact opposite.

In the age of algorithms, it can be risky for brands to stand out. Here’s why: We’re always making judgments. It’s how we get through a world of infinite choices. We pick what looks better, safer, smarter, happier, or whatever we’re seeking.

As consumers, we base our choices on a gut feeling that’s almost unconscious. It’s intuitive. 

But in the age of social media, our opinions are constantly recorded. What you like on Instagram fuels an algorithm that attempts to reinforce your preferences with more related content. As your profile is continually expanded with more and more judgments, the content you’re shown is increasingly narrowed.

Branding is about differentiation– it’s about finding your distinct flavor.

But in the age of algorithms, it can be risky for brands to stand out too far from the pack. Aligning with peers has become a branding strategy. It may help reach audiences through social media.

The result is a homogenization of the brand landscape. It’s called blanding. 


What is blanding?

Text “the rise of BLANDING” on a pastel mint background

Blanding refers to the cross-market phenomenon of brands adopting similar minimalist aesthetic cues. 

Ruled by the dictum “less is more,” blanding is often embodied by the following branding elements:

  • Sans serif fonts
  • Clean lines
  • Limited color palette
  • Overall simplification

Blanding is a visual brand identity that’s: 

  • Controlled
  • Ahistorical
  • Flat

In the eyes of consumers, blanding branding efforts are often feel: 

  • Current
  • Agreeable
  • Sanitized

Blanding, by definition, is a move toward looking the same in an effort to feel familiar.

The style can be seen across all sectors, and major companies are hiring rebranding agencies to fit the new trend. But as a creative branding agency ourselves, it makes us ask the question:

If the point of branding is to express what makes you unique, why is blanding so popular?

Why are brands rebranding – or “reblanding”?

Collage of different pictures, and text: "Blands Play It Safe" superimposed on a pink background

History is constantly being reinterpreted through current norms. With the amplification of reactions through social media, brands are increasingly thinking about how today’s brand positioning will be received tomorrow. This is at the core of our branding methodology and all of the branding services we offer here at Flux.

And it’s a very valid concern.

The reach of online communications allows brands to reach wider audiences than ever before, but it also presents a danger. If the court of public opinion turns against you, reactions can trend globally.

The consequences can be disastrous.  

Strong brands have personalities. They take stands.

But it’s riskier to position yourself – you can’t be sure how your current message will age. With the eternal preservation of public posts, shares, and images on the internet, brands are becoming increasingly cautious about bold self-expression. More brands than ever have a brand reputation strategy and/or use reputation management services in order to keep their name pristine in the court of public opinion.


Blending in is the new “branding”

Blanding removes associations, attempting neutrality. As simple and streamlined as possible, a bland brand aesthetic leaves nothing that could alienate consumers now – or in the future. 

In the past few years, major luxury fashion houses have undergone this exact kind of blanding rebranding effort. Using all caps, san serif, and bold type, their new word marks are a blank slate. However, by removing all flourishes and references, they are erasing their own history.

Peter Saville, who rebranded the Burberry logo in 2018, said that he wanted the design to “look like it’s been there forever, but it’s still contemporary.” 

Blanding exists outside of a specific timeframe – they exist in a perpetual present. 

On the surface, there’s safety in simplicity. But as the luxury rebrands show, there’s also a danger: bland creative that doesn’t deliver a message or make a memorable impact. It’s just there, blending in with the rest. 

Famous fashion brands’ old vs new logos

Benefits of rebranding to bland

Text: “Bland Association™️” on a light blue green background

Blands all look the same, and that’s partly on purpose. Blanding is defined by a lack of historical references, but it’s also self-referential.

On one hand, simplification in your brand positioning can be bold.

Apple, Google, Uber, and other big tech companies are prime examples. They have strong, streamlined identities that match their strong, streamlined offerings. 

Their recognizable visual language:

    • Is associated with ease, improvement, and innovation
    • Is perceived as new and now
    • Makes you want to be a part of it

It’s no wonder that brands from across all industries have moved to align with this message. There has been an influx of rebranding efforts that resulted in a similarly minimal aesthetic. No doubt the idea is to intuitively communicate similar promises– we’re faster, newer, better, and easier.

It’s also easy for the aforementioned social media algorithms to group look-alike brands together, boosting visibility.

Look-alike brands’ logos on a white background

But this rebranding effort comes at the risk of being lost in a sea of sameness. 

Aligning with peers can be useful, but it can’t be the core of your brand identity. Your brand should ideally show why you’re unique – not how you’re the same as everyone else. 

Design is a powerful tool. But without a distinct personality, unique promises, and your specific set of values, there’s nothing for people to hold onto. Looks capture their attention, but it’s branding that inspires them to stay. 


Disadvantages of rebranding to bland

Collage of different quotes, and text: "THE SINISTER SIDE OF BLANDING" superimposed on an orange background

Blanding is a trend created by the power of visual associations

The minimalist design aesthetic has come to be a shorthand for particular messages, making it a powerful tool for intuitive communication. Its instant association with the tech industry evokes legitimacy and modernity. Meanwhile, its simplicity makes it non-threatening and easily digestible. 

It’s not just product brands that have taken notice.

Even conspiracy theorists are using the language of blanding, too. 

Aesthetic Instagram post using white and pink colors: an example of blanding

The Atlantic and Vox recently reported that misinformation associated with far-right conspiracy theories is being promoted by parenting, fitness, and lifestyle influencers on Instagram. With pastel colors, flat aesthetics, and clean lines, influencers are using blanding to normalize otherwise radical ideas. It’s a major rebrand that plays on established visual references to change judgments. 


But looks only go so far.

No matter what you’re selling or saying, looking streamlined, simple, and innovative won’t be enough to inspire brand loyalty if the experience fails to impress.

That can only be achieved by following through on your promises. 

When brands show up, they show their personality. Owning that authentic personality is what sets apart true brands from the sea of blands.


Rebranding your brand to stand out

Text: “PEOPLE WANT FLAVOR”, and a white rooster on a red background

Strong brands aren’t trying to be anyone else – and that is their staying power.

They know who they are, what they believe in, and how to effectively communicate their messages. Real brands stand out– not necessarily because they’re colorful, loud, or elaborate, but because they’re authentic. They adapt to the times without losing sight of their core identity.

Your brand is never static. That’s why a successful rebranding campaign should be part of an evolution to become more and more YOU.  

Your brand is the salt. It’s the necessary spice that tickles the senses and elicits a response. It’s what keeps people coming back for more. Real brands have taste. Sour, sweet, or spicy, they’re anything but bland. 

Ready to find your flavor and stand out – in all the right ways?

We’re a creative branding agency in Los Angeles dedicated to launching successful, authentic branding and rebranding efforts. Get in touch with us to learn more about our proven methodology.