flux branding

Powered by change,
we transform brands
from now to next.

Flux is a Brand Transformation Studio.

We build brands that


Flux is a brand transformation studio that helps ambitious brands make their mark. We're dreamers, problem solvers, strategists and creatives committed to developing stories that bring brands to life.

To get where you're going, you need to know who you are. The IDEA Method is our proven process for revealing authentic brand identities. Driven by strategy and collaboration, we craft brand position, voice and visual language, then deliver it across touchpoints.


Brand Discovery

Brand Discovery This is the initial spark between you and Flux, a 360-degree assessment of your current situation.


Brand Positioning

Brand Positioning Findings are refined into the strategy that defines and differentiates your brand.


Brand Identity

Brand Identity We create tangible brand elements like visual language and core messaging.


Brand Expression

Brand Expression Communications and campaigns that build awareness and inspire action.

Trusted by changemakers.

We think out loud.

Take a look inside the Flux mind.

The Powerful Nature of Brand Archetypes

The biggest companies in the world make their brands more attractive and understandable by using brand archetypes to inform their…

6 Times Businesses Need Brand Strategy Services

There are dozens of brand strategy services companies out there, and finding the right one can be overwhelming. Even if…

More Than a Logo: What is a Branding Strategy?

Just about everyone you meet will have some idea of what a “brand” is. But while the imagery and aesthetics…

Balancing Product Marketing vs. Brand Marketing in Business

Striking the right balance of product marketing vs. brand marketing can determine where your company’s money goes – and whether…

Rebranding Checklist: Use the IDEA Method for a Successful Rebrand Campaign

While every business will have its own tailored branding experience, a rebranding checklist can help you prepare for all the…

Is it Time to Rebrand?

Change is the only constant. But timing is essential. Whether you have your standards defined or not, the truth is…